Unlock the Full Potential of Your Home Sale with the MLS

At Better Homes and Gardens Real Estate, we know that selling your home is a big deal, and making the right choices can make all the difference, including the decision to list your home on the Multiple Listing Service (MLS). Recent research highlights why the MLS is still the go-to tool for home sellers. Here’s why you should consider it: 

Maximum Exposure to Potential Buyers 

Think of the MLS as the ultimate spotlight for your home. By listing on the MLS, your property gets seen by most real estate agents in your area. This means more eyes on your home and a higher chance of finding the perfect buyer quickly. 

Access to Popular Home Search Sites 

When you list on the MLS, your home may automatically appear on popular real estate sites. This means your property can be showcased to an even wider audience of potential buyers. More visibility usually means more offers! 

Transparency and Trust 

The U.S.’s MLS is the gold standard for real estate. It provides a secure and accurate database of homes for sale, which helps maintain transparency. Buyers and Sellers can trust the up-to-date information about their markets. 

Competitive Advantage 

Homes listed on the MLS help further a competitive and open market. Research shows that homes marketed on the MLS tend to sell for more money compared to those sold off-MLS. This competitive edge can help you get a higher sale price for your home.

Source: Clear Cooperation: The Consumer Weights In by 1000WATT Membership 

Professional Guidance 

Real estate agents using the MLS have access to a treasure-trove of data and insights to help ensure you have support for all stages of a transaction including pricing and negotiating offers. 

Reaching the Most Buyers 

A recent consumer survey found that 73% of homeowners preferred listing their home on the MLS but this preference skyrocketed to 92% when consumers learned that off-MLS homes typically sell for less.

Source: Clear Cooperation: The Consumer Weights In by 1000WATT Membership 

Enhanced Marketing Opportunities 

The MLS allows your home to be marketed through various channels, including direct distribution to other agents and public home search sites. This multi-channel approach ensures your property is seen by a diverse audience, increasing the likelihood of finding the right buyer. 

Better for Sellers 

Nearly all respondents in the survey (96%) believed that the American MLS system is better for sellers compared to systems without an MLS.  Listing your home on the MLS offers numerous benefits that can help you achieve a successful sale – however a seller measures success whether by a quick closing, maximum sale price or other critical terms.  At Better Homes and Gardens Real Estate, we are committed to helping you navigate the buying and selling process confidently and easily. Visit BHGRE.com to learn more about how we can assist you in your real estate journey.   

Source: Clear Cooperation: The Consumer Weights In by 1000WATT Membership 

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