Introducing “The Craft of Real Estate” advertising series by Better Homes and Gardens Real Estate

Did you know that Better Homes & Gardens magazine has a readership of 39 million people and is the third-largest magazine in the United States by paid circulation?

Did you know its digital and mobile version has 8 million monthly readers and over 10 million unique visitors to the bhg.com website monthly?

Did you know that Better Homes & Gardens is the number one most-read home magazine in the United States?  And did you know that for over 100 years the magazine has been dedicated to enriching people’s lives, homes and families?

People who work for Better Homes and Gardens come to the company because of their love and passion for the beauty of home and all the things that homes stand for.  They take pride in the magazine’s content, artistry, and impeccable standards.

This same love and passion for home is the driving force behind Better Homes & Gardens Real Estate brand.  It is our appreciation for “the craft” of real estate that separates our company and our agents from everyone else.

To us, truly great real estate professionals know a lot more about homes than just the numbers and data.  They know about the power and importance of beauty.

Our “Craft of Real Estate” series demonstrates how we uniquely put both the numbers and the beauty or real estate together…and in doing so, we provide incredible evidence that we know homes and the business of real estate better than anyone else.  In fact, each ad does just that.  What other real estate company is telling you what the power of curb appeal is worth?  What other real estate company is telling you what having a great patio or an updated kitchen is worth?  Or how a fresh, new paint job can equate to a higher sales price?  Who is telling you how to go about finding a true hidden gem in the real estate world today?  What companies out there are doing more than talk about these things…but can actually help you achieve them?

Finally, what other real estate company is running a national advertising campaign that provides these useful insights and facts?

The answer is “no one”—except us.

Better Homes and Gardens Real Estate is a Better Real Estate company.  It has better agents, and it has better programs.  And through our communication of “The Craft of Real Estate” series, we are setting out to prove it.

Better Homes and Gardens Real Estate

Nobody Knows Homes Bettter(tm) 

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